Online casinos are changing the game, what Richard Finger writing for Forbes called, “A pastime whose time has come.” The brand name casino management have launched a strategic attempt to adapt to shifts in the gaming market.
The famous casinos, tied to massive hotels and entertainment venues in places like Las Vegas, Laughlin, and Reno, have lost customers to the multiplying tribal casinos throughout the country.
The direction of on-ground casinos
The great casinos have competed for the public and the gamblers among them with lavish accommodations, spectacular events, and A-list entertainers.
As long as there were just a few gambling cities, they offered a rare and exotic experience for most Americans who filled their casino and hotel coffers for generations.
Following the economic recession of the 1980’s, the gambling palaces moved from the “sin city” approach to re-imagine themselves as family resorts with roller coasters, circuses, and spectacular shows. They built enormous hotels, convention facilities, and even a few art museums.
When Atlantic City entered the picture, the casino demographic started to switch to older adults who arrived by bus, entered by the rear doors, stayed and played, but rarely left the casino floor. These senior citizens monopolized the slots and avoided the challenge of more complicated games like craps.
Casinos have tried free drinks, entertainment, parking, and free hotel rooms to attract and retain gambling customers.
The arrival of online casino gambling
Both Nevada and New Jersey have taken steps to serve a constituency that prefers not to leave home. This shift in marketing follows huge losses in both gambling environments as a result of the Great Recession. In Atlantic City alone, several large casinos closed and/or went into bankruptcy.
As reported in the Los Angeles Times, Gov. Chris Christie approved online casino gambling on Feb. 26, 2017, “This was a critical decision, and one that I did not make lightly,” Christie said. “But with the proper regulatory framework and safeguards that I insisted on including in the bill, I am confident that we are offering a responsible yet exciting option that will make Atlantic City more competitive while also bringing financial benefits to New Jersey as a whole.”
To present a differentiated market and to compete aggressively for online gamblers, the state authorized casinos offer casino coupons instead of free drinks and entertainment.
How do casino coupons work?
To get your attention and commitment to sign on with their casino, the approved sites offer cash. These online casino coupons, promo codes, or coupon codes pay you free cash or the chance to win something extra for playing with their online casino.
Since the casino does not offer the amenities promoted at the brick and mortar casinos, the online casinos have more money to spend on customer gamblers and on more favorable gaming odds.
The coupon may offer cash right from the start. It may offer bonuses which you can turn into cash later. Or, the coupon may enter you in a contest which will pay cash prizes, entries increasing as you play more.
Beyond this, each account differs, You must open an account with the online casino. It takes a credit card and proof of a state residence. So, before you commit, you must read the Terms & Conditions.
Terms & Conditions spell out critical policies and procedures. For example, the free cash may not be yours until you have spent a specific amount of money. And, you certainly want to know how you cash in your winnings, a process that may take hours to weeks, depending on the casino.
Those cautions aside, online casino gambling lets you game from anywhere you can connect with the internet on whatever device you carry. You save time, travel, and expense while enjoying what you like and, perhaps, making a few bucks on the side. Whether you are an NJ home improvement contractor with time between jobs, or a mom with some precious leisure time, the present casino set up accommodates you.
Michael F. Carroll
Title: Freelance writer at OutreachMama
Mike Carroll is a freelance contributor to OutreachMama who helps businesses find their audience online through research, content copy, and white papers. He frequently writes about management, marketing, and sales with customized outreach for digital marketing channels and outreach plans depending on the industry and competition.